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Brain Fertilizer

By Kim Duke


Spring always brings back childhood memories of growing up in
Plunkett, Saskatchewan. My mother had one of the largest gardens in
town, as my sister and I often complained about! One of my
responsibilities was to help my mother with the garden. No small feat
considering my sister and I had to shell peas until our thumbnails
were green and ragged – truly the only green thumb I've ever had!
Each spring, before we could plant a single seed, we had to work
manure and compost into the soil; preparing a fertile environment for
the seeds to grow in.

Our minds are like the garden before it is planted. You can choose to
fertilize your mind with positive brain food or you can let it become
neglected. When you are in business for yourself or you are a sales
rep for someone else – it is so easy to forget or procrastinate about
feeding your mind. Before you know it, it has been months since
you've picked up a book or listened to a motivational tape. So your
mind allows weeds to grow – negative thinking – and it quickly chokes
out a positive attitude.

Brain fertilizer consists of reading 30 minutes a day of positive,
mind-stretching material. It means listening to personal development
tapes in your car instead of listening to the radio constantly. And
television – the worst culprit of all! If you decrease your television
viewing time by 1 hour per day at the end of the year you have given
yourself 45 8-hour days. What are the opportunities that could arise
from all this free time? Creativity, stress relief, exercise, thinking time.
Tthe possibilities are truly endless.

In sales it is extremely important to maintain a resilient, positive
attitude. Because sometimes things don't always go your way and
you have to be able to ride out the storm. Barbara Walters had a
famous interview with Katharine Hepburn – definitely a true Diva!
Walters asked the 80-something Hepburn, "If you were a tree
Katharine, what would it be?" Hepburn paused for a minute, then said,
"I would want to be a willow." For the mighty oak breaks in two when it
encounters a storm and the willow" at this point Hepburn stood up
and stretched and touched her toes "the willow can bend to the
ground and rise up again in times of trouble."

Kathryn Hepburn hasn't maintained her mental resiliency by feeding
her mind junk food. To create and maintain a successful business or
selling career you MUST continue to expand your potential, take
chances and learn at every opportunity. There is a quote, "We are all
like tomatoes – we either continue to grow and ripen or we rot." What
kind of tomato are you?


Kim Duke, The Sales Diva, provides savvy, sassy sales training for women
small biz owners and entrepreneurs. Kim works with clients internationally,
showing them The Sales Diva secrets to success! Sign up for her saucy and
smart FREE e-zine and receive her FREE Bonus Report "The 5 Biggest
Sales Mistakes Women Make" at www.salesdivas.com

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